Have a Data-Driven Christmas

Posted by – December 18, 2015

In a recent interview with Santa, IBM’s Graeme Noseworthy discussed the North Pole’s use of Big Data and analytics to assess who is naughty and nice for over a billion children. The North Pole collects structured and unstructured data ranging from customer profiles and gift-package radio frequency identification (RFID) tags to Offline Sibling Sentiment Data (OSSD) into a single Naughty/Nice Child Data (NNCD) database in real time that allows Santa align children’s behavior and requests with appropriate gifts.

Nope, nothing creepy about that!

The below infographic summarizes the data structure, and is the xAnalytica Christmas Graphic for 2015:
Runner up was Huskie’s analysis of the best days to go Christmas shopping in Dublin. xAnalytica’s Christmas Graphics from previous years:

Happy Holidays!


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